Our Vision, Mission & Values

Our vision

To be the Experience and Company of Choice

Our mission

To Identify, Develop & Deliver WOW based experiences.

Our values - the 5 C's

  1. Customer (Manaakitanga)
  2. Company (Tino Rangatiratanga)
  3. Community (Iwi Whanui)
  4. Conservation (Kaitiakitanga)
  5. Culture (Whakapapa)

Our Philosophy

We seek to:

Annually agreed strategic objectives and departmental targets within the company's business plan underpin our commitment and are regularly reviewed and monitored for effectiveness. Where financially viable, we give preference to suppliers who themselves have sound environmental policies and practices.

Education is an important aspect of the experience we deliver and something we have spent a lot of time and capital on, with our aim being to send our customers away knowing that they have learnt something new about the marine life in the Kaikōura Canyon and our environment. We work hard to support our environment by undertaking a number of actions. Many of these you will not see, but some you may notice.

A few examples of actions that you may not see include:

Sustainable Whale Watching in Kaikōura

Whale watching in Kaikōura has had over 10 years of robust scientific research conducted on it in relation to the potential impacts of commercial Whale watching on Sperm Whales, all interactions with marine mammals are governed by the New Zealand Marine Mammal Protection Regulations.

The latest research completed in 2011 concluded:

The current regulations administered by the Department of Conservation including existing limits on permitted tours and the three vessels within 300m rule appear to appropriately manage the level of interaction between tour vessels and whales. Such regulations minimize effects of the vessels on sperm whales, promoting a sustainable whale watching industry at Kaikōura. Looking forward, it would appear that whale watching tourism at Kaikōura is on the right track, with growth and development that is good for the community and does not appear to impact the animals. For example, the newer, larger vessels operated by whale watch can carry more passengers and make less noise. While marine mammal eco-tourism will no doubt continue to expand at Kaikōura, we suggest that continued caution is warranted with respect to the rate of growth and the sort of growth to ensure both a healthy tourism business and a healthy sperm whale population for generations to come.

Inland Road Route 70 between Christchurch (via Waiau) to Kaikōura is OPEN 24/7.

Please drive to the conditions & visit nzta.govt.nz/p2c for more information.